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an en dash might be wider than a bullet is). Added bonus (or a drawback, depending on your needs) is that the indentation doesn't change if you use bullet points of different width (e.g. And as in InDesign, you can also create a Paragraph style out of it to keep all the text frame indentations perfectly same. You can just select the whole text frame or even multiple text frames to adjust all bullets simultaneously. Just adjust the Left indent as desired for the indented part of the text and add as much negative First line indent to adjust the bullet back in line with the text frame's left side. If you only need indentation for bullet points, however, it doesn't require this kind of action. If you want to be pixel-perfect, you can copy the text before the indentation and paste it as a new Point Type text object (the one not having a text frame) and read its width, which you can now add as the tab stop position. The easiest way to do it manually in Illustrator is most probably using the Tabs window and setting tabs manually to be as close as possible to the character. Unfortunately, this is not possible in Illustrator, as it is in InDesign as well featured as a Special Character ( Type > Insert Special Character > Other > Indent to Here – the effect is that the indent automatically adjusts if the text before it changes), not as a paragraph attribute, and Illustrator doesn't feature such special paragraph-adjusting characters.